ROLE OF CENTRAL CONSUMER PROTECTION AUTHORITY: AN ANALYSIS UNDER CONSUMER PROTECTION ACT, 2019

Abstract

Under the Consumer Protection Act, 2019 (COPRA 2019) in India, the Central Consumer Protection Authority (CCPA) is essential in defending consumers' rights and ensuring fair business practices. The CCPA is an essential component of COPRA 2019, reaffirming India's dedication to consumer protection. The CCPA's several functions allow it to protect consumer rights while also promoting a market that is honest and accountable.The CCPA's legal guidelines and authority are examined in the paper, along with the agency's obligations to bring class action lawsuits, carry out investigations, and punish bad actors in the corporate world. It also examines the CCPA's function in fostering consumer awareness through educational efforts and consumer organization capacity-building programmes.The CCPA also has a significant impact on consumer awareness and education. In order to inform customers of their rights and obligations, it runs campaigns and initiatives. The effects of these initiatives on consumer behaviour and protection are evaluated, highlighting the value of a customer base that is well-informed.The report closes with recommendations to strengthen the CCPA's enforcement capabilities and assure greater consumer protection in the future. This paper offers a thorough analysis of the CCPA's function in protecting consumer rights, policing business practises, and promoting an honest and open market.